Was clicking about on Mashable and saw a post about Vigster, a social networking site for gamers. Being a bit of a gamer, I got excited about it. Went to the site and was bored. Bored. I had seen another site named dropped by a semi anonymous poster named Gary. GiantBomb.com. I went to GB and found that their silly logo really brightens up the site. It seemed easier to navigate, and it looks like it has potential to amass games to it catalog much quicker due to a nice submit button on the games page.
What really sold me on GB was the silly hype video they made for users to embed and promote them.